Why Packaging and Branding in Luxury Ecommerce Fulfillment Matter


A major asset that’s overlooked by smaller e-commerce fulfillment companies is the value of branding and promotion of their packaging. This is not so important when sending small, cheap trinkets, but for luxury items that customers are willing to pay shipping for, it’s a must.

Distinguish the Good from the Great

Looking to improve your company image? How about more organic posts from customers about your product or service? The two go hand-in-hand in an effort to elevate your business.

According to a 2013 DotCom Distribution e-commerce packaging survey:

  • Nearly 4 in 10 consumers would share a pic of an online order via social media if it came in a unique, branded or gift-like box
  • 83% of those consumers would do so on FaceBook
  • Females are more likely to share a photo of unique packaging on social media
  • 74% of 18-25 year olds are likely to share a product on social media

Social media is a major tool for any business, especially e-commerce. When customers share your product on their profiles, it immediately increases the company’s credibility and visibility. This provides more opportunity for acquiring new customers and improves the chances of reorders from current customers.

Picking a Fulfillment Partner

Finding the perfect fulfillment partner to work with can be difficult. SunShip customers have access to our Carrier Rate system to help choose the right partner to provide an excellent delivery experience.